EDI
Sleek branding to match a modern firm.
Telling the story
For world class architects.
EDI was an architecture firm with a long legacy. But in a world of shortened attention spans, they needed design that was modern and got to the point.
EDI, an architecture firm founded nearly 50 years ago, was struggling under the weight of dated branding. After kicking off the process of its rebrand, existing collateral was formalized into brand guidelines. These guidelines were developed with direct input from founders, architects, and the Marketing Team. Additional deliverables included social media (Facebook, Instagram, Linkedin, Twitter) templates, print materials, postcards, advertisements, and more.
Most notably, the project included the creation of over 300 one-page flyers outlining individual architecture projects. A template was developed using a flexible grid in order to accomodate the wide range of content. Instructions outlining how to use the grid were provided alongside example templates and other guidelines. The resulting branding gave EDI the tools to show its commitment to innovation, new technology, and expertise in architecture.
